The Bachelor’s program in Digital Marketing covers a wide range of key topics in the digital marketing field, including:

• Introduction to Digital Marketing

• Social Media Marketing Strategies

• SEO (Search Engine Optimization) and SEM (Search Engine Marketing)

• Online Advertising and Google Ads

• Data Analytics and Marketing Analytics

• Content Creation and Brand Management

• Email Marketing and Automation

• E-Commerce and Online Sales Strategies

• Mobile Marketing and Video Advertising

Our program integrates a minimum of six months of hands-on internship experience, strategically distributed throughout your academic journey to maximize practical learning. During the first two years in Cameroon, students complete a one-month internship at the end of their first year. Upon advancing to our partner institution in France, students engage in internships during their third, fourth, and fifth years, further solidifying their professional expertise. Additionally, in the second year, the founder occasionally sponsors apprenticeship programs, offering students the opportunity to spend one day per week immersed in industry settings, providing invaluable real-world exposure.

In addition to project-based learning (PBL) and English courses, students benefit from TOEFL preparation and optional Chinese language courses. Starting from the second year, they can participate in learning programs that combine academic studies with industry immersion, offering valuable experience to strengthen their professional preparation.

• • • ---

      Graduates can pursue careers such as:

      • Digital Marketing Manager
      • SEO/SEM Specialist
      • Community Manager
      • Digital Marketing Consultant
      • Content Strategy Manager
      • Digital Marketing Analyst
      • Digital Performance Manager
      • Web Project Manager

      ---

Entry Requirements

• A Baccalauréat, GCE Advanced Level (A/L), or an equivalent diploma.

Investing in university education is a valuable step toward securing your future. Our flexible fee structure, with installment options, is designed to make payments more manageable and accessible for all students.

During your studies, additional costs beyond the standard tuition fee may include materials, textbooks, travel expenses, specialized clothing, or legal software. Learners will be informed in advance of any additional costs, including the amounts and deadlines.

All candidates are required to take a psychotechnical test as part of the admission process for our programs. To register for the test, candidates must log in to RHIT’s online portal, complete the registration form, and pay a non-refundable fee of 15,000 FCFA.

The purpose of the test is not to rank or select the best candidates but to provide personalized guidance, helping candidates make informed decisions about the discipline or programme that aligns best with their strengths and aspirations.

After completing the test registration, candidates are required to submit the required documents.